It pays to publicise your business

Posted by admin on Jan 16, 2014 in articles | 0 comments

It is so important to make the most of business opportunities to get your business noticed. There are so many ways you can create PR opportunities: you may be launching a new product, celebrating a client win, new staff appointment, charity event, the list is endless! Perhaps you want to issue a press release, but you need to make sure it stands out with an eye-catching headline, so in order to...

The skill of successful copywriting

Posted by admin on Jan 11, 2014 in articles | 0 comments

Copywriting is one of the most essential elements of effective marketing.  Copy needs to be clear, succinct that interests the reader from the start.  Make your copy relevant to your target audience, don’t baffle them with 500 words of convoluted waffle, 50 words in the language of your audience is much better! It is a well known fact that readers make snap decisions based on a quick scan of the...