Communication is key to your overall marketing campaign

Posted by Wendy Miles on Sep 15, 2014 in articles | 0 comments

Sending out a regular branded e-newsletter should be part of your overall marketing strategy and is both a cost effective form of communication as well as an excellent way of reaching a wide audience in one hit. It gives you the opportunity to target new customers whilst simultaneously keeping new ones up to date with your news and special offers. In order to start your campaign you need to have...

Why you should use social media to boost your business

Posted by Wendy Miles on Jun 5, 2014 in articles | 0 comments

Most small businesses understand that social media needs to be part of their overall marketing strategy and they have duly started up a Facebook account and Twitter page but all too often don’t have the time, let alone the inclination to use it to its full advantage.  Remember business is all about making connections and social media helps you connect with your customers. Social media is one...

Time to give your PR and Marketing a spring clean

Posted by Wendy Miles on Mar 5, 2014 in articles, March 2014 | 0 comments

So when was the last time your reviewed your PR and Marketing strategy?  We are all guilty of being busy doing what we do best but sometimes it is good to sit back and reflect and then put some new ideas into action.  Brainstorming is an effective way to kick start your PR and Marketing strategy, it allows you to bounce ideas back and forth and often stimulates new and exciting thought processes...

It pays to publicise your business

Posted by admin on Jan 16, 2014 in articles | 0 comments

It is so important to make the most of business opportunities to get your business noticed. There are so many ways you can create PR opportunities: you may be launching a new product, celebrating a client win, new staff appointment, charity event, the list is endless! Perhaps you want to issue a press release, but you need to make sure it stands out with an eye-catching headline, so in order to...

The skill of successful copywriting

Posted by admin on Jan 11, 2014 in articles | 0 comments

Copywriting is one of the most essential elements of effective marketing.  Copy needs to be clear, succinct that interests the reader from the start.  Make your copy relevant to your target audience, don’t baffle them with 500 words of convoluted waffle, 50 words in the language of your audience is much better! It is a well known fact that readers make snap decisions based on a quick scan of the...

Marketing your business doesn’t have to be costly

Posted by admin on Dec 21, 2013 in articles | 0 comments

If your Marketing budget isn’t huge, it doesn’t mean to say you can’t do some of the most important marketing activities.  Remember what you need is creative ideas and a can-do approach in order to promote your business. We are all guilty of saying we are too busy to sit down and think about how best to market our business but it is essential to take time out to think about what you are going to...