Communication is key to your overall marketing campaign
Sending out a regular branded e-newsletter should be part of your overall marketing strategy and is both a cost effective form of communication as well as an excellent way of reaching a wide audience in one hit. It gives you the opportunity to target new customers whilst simultaneously keeping new ones up to date with your news and special offers.
In order to start your campaign you need to have a database of all your customers, contacts made whilst networking and attending events as well as perhaps additional leads collected from a newsletter sign up on your website (just ensure you have their permission first). Then you need to find a template, maybe you will have a branded one designed but there are a number of email marketing solutions on the market such as Mailchimp, Mad Mimi to choose from.
Content is king for any digital marketing campaign and if you get it right you will reap the rewards with enquiries and sales. Ensure your newsletter includes important company news; share your successes; any special offers; advice and tips; photographs or graphics. Where possible add a ‘call to action’ with a click ‘here’ to direct people to your website or encourage people to reply to the newsletter with a special offer for the first ten people to reply. Keep it brief, people are busy so a one pager is ample and grab their attention with an eye-catching headline.
A newsletter should be sent out on a regular basis (bi-monthly, quarterly or maybe even monthly if you have lots to say!) as it keeps your existing customers and potential contacts familiar with your branding and offering in an unobtrusive way. Good luck!
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