Communication is key to your overall marketing campaign

Sending out a regular branded e-newsletter should be part of your overall marketing strategy and is both a cost effective form of communication as well as an excellent way of reaching a wide audience in one hit. It gives you the opportunity to target new customers whilst simultaneously keeping new ones up to date with your news and special offers. In order to start your campaign you need to have...

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Why you should use social media to boost your business

Most small businesses understand that social media needs to be part of their overall marketing strategy and they have duly started up a Facebook account and Twitter page but all too often don’t have the time, let alone the inclination to use it to its full advantage.  Remember business is all about making connections and social media helps you connect with your customers. Social media is one...

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Time to give your PR and Marketing a spring clean

So when was the last time your reviewed your PR and Marketing strategy?  We are all guilty of being busy doing what we do best but sometimes it is good to sit back and reflect and then put some new ideas into action.  Brainstorming is an effective way to kick start your PR and Marketing strategy, it allows you to bounce ideas back and forth and often stimulates new and exciting thought processes...

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