Why you should use social media to boost your business
Most small businesses understand that social media needs to be part of their overall marketing strategy and they have duly started up a Face
book account and Twitter page but all too often don’t have the time, let alone the inclination to use it to its full advantage. Remember business is all about making connections and social media helps you connect with your customers.
Social media is one aspect of a digital marketing campaign where companies can reap benefits from using social media platforms to generate leads, raise awareness and ultimately close sales. Some businesses make false assumptions about who uses social media, don’t just assume it is for a younger audience, some of the fastest growing new groups on Facebook and Twitter are the over 50s!
From a financial point of view there are many benefits as to why you should use social media in business, the main one being it is FREE! The only cost is time and if you want to have an online presence you need to set aside time to manage your social media as it won’t work if you don’t work it!
So some tips for using social media for your business:-
- Identify your target audience and use the best social platform for them
- “Content is king” – make sure your posts and tweets are positive and interesting
- Make use of customer testimonials
- Everyone likes an offer
- Manage your social media and if you really haven’t got the time or the inclination, outsource it
- Still feel blinded with the” social media science” – get some training
- Evaluate regularly and change your tactics if something isn’t working
We are helping clients with their social media – we can create a monthly social media calendar for you and have various packages to suit your budget. Contact us to find out more!